"You told me you'd take me to Hollywood!" cries Glenda - but Ernie quips, "No, Cricklewood". Thus the wisecracks begin in this entertaining appeal for blood donors starring a reluctant Glenda Jackson and a crafty Ernie Wise. The tradition of using well-known film and TV personalities in charity appeals and public-spirited health campaigns goes back to the earliest days of the public information film. The National Blood Service definitely struck gold with this right royal pairing of the queen of costume drama and an acknowledged king of comedy.

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