Olle and Svante are two influencers in their seventies. Olle found himself enchanted by the pop revolution of the 1960s, became a celebrated journalist and continues to create new music. Svante decided to change his lifestyle at 60 for a healthier alternative and found new meaning in creating The Urban Hippie Swe on Instagram where he has pictures taken of himself wearing heritage clothing, reaching out to followers allover the world.

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