"Soft power is like love" is a phrase that came up after people discussed a cultural policy called Soft Power. This policy was heavily promoted by the new Thai government, which did not include the party that won the most votes, causing many people, especially young people, to be angry. One part of the Soft Power policy is the Maha Songkran World Water Festival 2024. This festival made the Songkran celebration last for 21 days in April 2024. Because of this festival, two former young lovers met again. Their relationship had end and when it end one of them, a political activist, ended it with the phrase "Our love is like Soft Power."

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