Isabelle Clarke paints a portrait of Axel Ganz, CEO of Prisma Presse, who started from nothing and, in twenty-five years, built France's second-largest magazine publishing group. From Géo to Gala, Capital to Voici, Prima to Femme Actuelle, and Télé-Loisirs to TV Grandes Chaînes, three hundred million copies of these magazines are sold each year. Numerous personal documents belonging to Axel Ganz, including photos and films, most of which have never been seen before, illustrate the film.

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