Using the example of Hamburg's Bahnhofviertel St.Georg, the film depicts a development that is often observed in large cities: A district, formerly considered dirty and criminally, is suddenly "discovered" by wealthier sections of the population. As a result, dilapidated apartment buildings are being renovated and divided into condominiums, rental prices are rising, shops are also becoming more chic and expensive. In the course of this "upgrading", the previous social structures are dissolving, long-established residents are visibly displaced. The film has a say to long-standing tenants and traders, prostitutes and activists of the "Recht auf Stadt" network as well as investors and urban planners who talk about their ideas and goals for St. Georg.

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