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It's What's Inside That Counts

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Calorie Rating: 42
Released: 2016-10-29
Running Time: 30 Minutes


Parodies social media, advertising, children’s television programmes and fairy tales, subjects that appear frequently in Maclean’s work. The film borrows techniques global corporations use to sell well-being, youth and happiness by bombarding us with imagery and preying on our anxieties.

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