The concept of apparatgeist expresses how people's relationship to technology is evolving and how their social contacts are changing. The film focuses on the phenomenon of mobile phones, which it presents in the allegorical space of the apparatgeist, a desolate, inhospitable place where the displays of ubiquitous smartphones act as windows into the worlds of internet mundanity and the bizarre, as well as a springboard for interaction with digital devices.

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