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Rate: Love in Action

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Love in Action

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Calorie Rating: 42
Released: 2010-02-14
Running Time: 30 Minutes
Studios: Max Productions, Lacta,

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To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.