Annick Luijkx studied Theatre, Film, and Television Studies and has years of experience producing online video content commissioned by companies, government agencies, and non-profit organisations. Her motivation to literally give relevant subjects a face often translates into character-driven content with a strong cinematic concept as its foundation. Using humor and seeing the absurd in everyday situations, she attempts to break the ice and create openness during interviews. In this way, she brings content and form together in an original manner with the aim of touching the viewer's emotions, teaching them something, or offering a different perspective.