Gabriela Moura (born June 18, 2004, Rio de Janeiro, Brazil) is a Brazilian model and digital creator. She gained prominence on TikTok in the early 2020s for her viral dance and lip-sync videos, amassing over 11 million followers and becoming one of Brazil’s most recognizable Gen Z influencers. In 2025, Moura made her runway debut at the Victoria’s Secret Fashion Show, marking a major milestone in her modeling career. Her appearance sparked wide praise and media attention, positioning her as one of the new faces of the iconic brand. Prior to that, she had already collaborated with several global fashion and beauty labels on social media. Moura began dancing at a young age and launched her TikTok account in March 2020. Her natural charisma and confidence in front of the camera quickly earned her a loyal following, especially among young audiences in Brazil and the U.S. She moved to Los Angeles in 2023 to pursue international modeling and content opportunities. In addition to modeling, Gabriela is vocal about body positivity and mental health, having spoken openly about struggles with eating disorders and self-image in the public eye.

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